“Catcher in the Rye” and “Rebel without a cause” Essay Essay Example

â€Å"Catcher in the Rye† and â€Å"Rebel without a cause† Essay Essay Example â€Å"Catcher in the Rye† and â€Å"Rebel without a cause† Essay Paper â€Å"Catcher in the Rye† and â€Å"Rebel without a cause† Essay Paper Essay Topic: The Catcher in the Rye When one both reads Catcher in the Rye and sees Rebel Without a Cause. he or she can’t aid but inquire if the authors. Nicholas Ray and J. D. Salinger. someway knew each other. or if one author copied the thoughts of the other. Jim Stark and Holden Caulfield. the two chief characters of the narratives. have so much in common that if they of all time met one another. they would instantly go friends. The chief subject that applies to both plants is adolescent rebellion. Holden and Jim seem to acquire into problem frequently. which affects many different facets of their lives. including their friends. household. school. location. and self-image. Holden’s and Jim’s parents have really similar attitudes towards their kids. They both appear to botch their kids indefinitely. a common show of parents during the 1950’s. Jim’s male parent mentioned that he bought Jim everything he wants. including a auto and bike. Holden said that his female parent had late sent ice skates to his school for him. Besides. both parents show embarrassment of their children’s delinquent behaviour. Neither Jim’s nor Holden’s male parents are good function theoretical accounts for their boies. Jim feels that his male parent is cowardly. weak. and a poulet. Holden’s male parent isn’t of all time about. since Holden is ever at one get oning school or another. Furthermore. both boies feel misunderstood by their parents. The major difference between Holden’s and Jim’s households is that Holden’s parents trade with his jobs by directing him off to prep schools. whereas Jim’s parents seek to be more involved in their son’s life and travel with him from town to town. A minor difference in their households is that Jim is an lone kid. but Holden has three siblings. Holden does non truly hold any friends. He invariably criticizes and complains about the people he interacts with. seldom has anything positive to state about them. and does non see anyone his existent friend. Jim tries to do friends with the childs at his new school. but merely succeeds in deriving two existent 1s. Plato. who is a societal castaway at school. leaps at the opportunity to go Jim’s friend. Judy. nevertheless. makes merriment of Jim with her friends until her fellow. Buzz. is killed. Then. she seeks comfort in Jim and they fall in love. Both the Jim and Holden feel like castawaies. which is a major portion of their rebellion. However. where Jim tries to suit in and is rejected by his equals. Holden does non do such efforts and he is the 1 who rejects his schoolmates. Neither Holden nor Jim fit into their schools. Holden has a batch of academic jobs. although he appears to be a reasonably intelligent male child. Jim. on the other manus. has societal jobs. In his old schools. he had a inclination to crush up childs for naming him poulet. He besides feels the demand to maintain his award. and hence take part in the â€Å"chickie fight† against Buzz. which leads to Buzz’s decease. Holden seems to set in really small to no attempt in his school assignment and adjustment in. He doesn’t truly care that he flunks out of his categories. Jim’s academic life wasn’t truly portrayed in the movie. but he did seek to suit in. When he was scolded for walking over the school’s insignia. he felt really regretful about it. Therefore. Jim is non ever deliberately rebellious. but Holden’s rebellion is calculated. Jim’s and Holden’s emotional confusion affect their lives likewise. Both are highly misunderstood by both the populace and their ain households. Although they appear to be rebellious and tough. both have a more sensitive inside. They suffer from disaffection from their households and equals. but Jim decidedly strives towards credence while Holden does non. If Catcher in the Rye had been made into a film. James Dean would hold been the perfect histrion to play the portion of Holden. since his portraiture of Jim was so precise.

Refer To The Artcle merchants Shred Costs Of Plastic Enclosed Article

Refer To The Artcle merchants Shred Costs Of Plastic Enclosed Article Refer To The Artcle merchants Shred Costs Of Plastic Enclosed – Article Example Merchants shred costs of plastic† Interchange fees are those bank charges for the processing of transactions using debit and credit cards which are deducted from the payments to the merchant in the sale side of the transaction. A simplified depiction of the interchange transaction mechanics is shown in the diagram below. There is sufficient justification for the charging of fees in terms of services extended by these banks, in terms of the processing of transaction information for the merchant, and the setting up of the necessary systems in terms of hardware, people, and applications to support these processes (Pacheco this allows consumers to hold credit cards with no added cost to them, and stave off intentions to dispose of them entirely. Another would be to set up a facility with a lower capitalization, since issuers with assets below $10 billion are exempted from the interchange reduction scheme (Grover, 2010). Finally, another market strategy would be to collaborate with merchants to create card products that allow for delayed or instalment payments as well as rebates and rewards systems for cardholders to be persuaded to transact because they acquire added value from their card transactions.Bibliography:Grover, E. (2010) â€Å"Interchange Plan Is Anti-Competitive.† American Banker, 5/18/2010, 175(76):8Hayashi, F. & Weiner, S. E. (2006) â€Å"Interchange Fees in Australia, the UK, and the United States: Matching Theory and Practice.†. Economic Review (01612387), 3rd Quarter, 91(3):75-112Lyon, J.M. (2006) â€Å"The Interchange Fee Debate: Issues and Economics.† The Region, June. The Federal Reserve Bank of Minneapolis.Pacheco, B. & Sullivan, R. (2006) â€Å"Interchange Fees in Credit and Debit Card Markets: What Role for Public Authorities?† Economic Review (01612387), 1st Quarter, 91(1):87-113

Strategic marketing Essay Example | Topics and Well Written Essays - 1000 words

Strategic marketing - Essay Example The researcher of this essay aims to analyze ‘Caffeine Light Dry Cider’ of Strongbow, that might be promoted with the help of intensive distribution systems such as wholesalers and retailers. In addition, the availability of ‘Caffeine Light Dry Cider’ might also increase resulting in augmentation of the corporate image of Strongbow. ‘Caffeine Light Dry Cider’ is one of the premium drinks introduced by Strongbow for its female customers in order to offer them a revitalizing beverage. In order to enhance the position of ‘Caffeine Light Dry Cider’, Strongbow might utilize push and pull strategy resulting in augmentation of its market demand. Other than this, Strongbow might also utilize varied other advertising sources such as television, magazines, media, internet to increase the awareness of the customers towards the new product. Moreover, Strongbow might also sponsor varied fashion events and cricket matches in order to enhance the consciousness of the citizens. It might further help in enhancing the allegiance resulting in amplification of the efficiency of Strongbow in the market of Australia. In addition, Strongbow might introduce ‘Caffeine Light Dry Cider’ in bottles, tin cans, and stainless steel casks or kegs in order to attract more customers from the young generation. This might help Strongbow to augment its effectiveness and steadiness among other leading players of the similar sector. Moreover, it might also facilitate Strongbow to augment its total sales and revenue.... eover, as the brand is available at a cheaper rate, it can also be offered to all income groups which signify another important factor for its growth and expansion across the globe. Similarly, it can also be offered to both the genders, i.e. males and females. Targeting Strongbow is targeted towards young generation female customers as it is an alcoholic drink which is learnt to offer a sense of refreshment. For this reason, the female segment of the society also tends to prefer the drink as it provides enjoyment and stimulation after the entire day of hardship. Moreover, it can be targeted to both occasional as well as regular users in order to increase its fidelity in the market. Positioning Strongbow is mainly preferred by the young generation of the society. Moreover, as it includes an apple flavor so it is also perceived as an energizing drink. For this reason, the demand for Strongbow dry cider enhanced to a rapid extent in the market of Australia. Product strategies Strongbow is one of the brands which is learnt to always attempt offering extensive concentration over research and development initiatives in order to introduce inventive products for its customers. It is recognized as one of the strengths of the brand which might facilitate it to sustain in this era of competitiveness. This particular strategic measure can significantly assist it to enhance its market share and brand distinctiveness over other market competitors. It might also help to reduce the business risks resulting in augmentation of profit margin. For this reason, Strongbow initiated a new product named ‘Caffeine Light Dry Cider’ mainly for the female customers in order to enhance their reliance and loyalty over the brand. The prime objective behind this strategy is to establish itself as

The Context of Blight Essay Example | Topics and Well Written Essays - 250 words

The Context of Blight - Essay Example In his interview with (Plath), the author revealed his intention to incorporate his experience of the comedy bars, his memories of the stand-up comedians and the daring quality of theater into a poem. But as he was on his way to writing the poem, the anecdotal stories started as formal design originating in something that was more of entertainment than a model of literacy. As the anecdotal characters started to acquire more hold over the poem’s plot, the author had little choice but to convert it into a short story. Blight was meant to be a story irrespective of the author’s plans for it. The characters in the story present a semi-autobiographical story. Had the author originally intended to write it as a story, it would probably have come out of his pen much different than it did otherwise. Therefore, this context is the most important controlling factor in the story of  Blight.  

U.S and the world Research Paper Example | Topics and Well Written Essays - 2250 words

U.S and the world - Research Paper Example Get directly to the point, prove the point critically from the evidence, and conclude your paper. This paper should be between 8-10 pages, the cumulative work from both papers.   One of the key focal points in the American history that aim to solve the enigma of the isolationist policy of American politics is indeed very interesting to study. The birth of a new nation undoubtedly sparked the interest of international nations as well. After the Spanish American war, the Americans wanted peace and stability of mind. Undoubtedly, the US could remain as an isolationist as it continued to expand outward. Even looking back at history, the country’s attempt to remain an isolationist during both World War II was not susceptible. The US verily had to enter both World Wars since it became a leader in the Western frontier. The United States returned to isolationist foreign policy since domestic problems plagued the country. Furthermore, Europe was in chaos itself and the US could not afford to indulge itself in such petty issues. However, one can argue that the isolationist policy did have some ramifications towards American diplomacy. The United States embodied the foreign policy of isolationism into an international role because it wanted to strengthen its capitalistic economy, address reform, acknowledge immigration and continue to pursue its beautiful American dream even though it lost threshold in foreign affairs. The colonies themselves wanted to be domestically involved as many had entered American in search of new provisions. The roots of isolationism were well established years before independence [2]. A brilliant testament towards this theory can be clearly seen through the decision of the Continental Congress to reject help from France during the War of 1812 [4]. The notion of America to remain independent was because of the exerted influence by the forefathers and Thomas Paine’s Common Sense.

Minimum wage Essay Example for Free

Minimum wage Essay While poverty continues to increase in several areas of the world, economist tries their best to find a way to offer a feasible solution. One of the most common answers that can ordinarily be found in economical debate would be the issue of the establishment of a minimum wage. Setting a minimum wage is a policy tool that ought to increase the income of the working class in a certain community or country. Seemingly this premise gives the minimum wage policy easy to understand. Ideally, an increase in the minimum wage results to an increase in income that is suppose to alleviate low income households into a higher social status. In fact, this policy tool has been commonly used to alleviate poverty levels in the third world countries. Most regions in the Latin America adopted this policy sometime in their past. Nonetheless its positive and negative effects are still subject to careful analysis and thoughtful criticism. This paper would focus on the effect of an increase in minimum wage on different countries primarily between a first world and a third world country. In doing so, the paper would attempt to review the literature presented by Gindling and Terrell (2007) along with the data’s gathered by Powers. From such literature I have gathered the importance or the role of unemployment rate on the changes in poverty level. The several discussions shall be related to the surveys, theoretical models and data’s that are gathered as of June 2007. The econometric analysis that would be use would also be based on the regression that was formerly made by Powers. Literature Review From the different articles that flooded the economic circle, there were several debates that concerned the utility that could be derived with the implementation of minimum wage. The proponents of the positive impacts of an increase of the minimum wage in reducing low income household according to the study made by Gindling and Terrell believes that it would only be effective and limited in the formal sector. Those who compose this â€Å"formal sector† are the employees who receive more than or equal to the minimum wage. Those people that argue against the minimum wage does so under the assumption that the market and economy today is highly affected by a close competition brought about by globalization. In line with this, the current governments would be required to create the most attractive business milieu for the investors. Thus, the government, most especially of the â€Å"developing country† would most likely impose lower minimum wages or might even argue to abolish it (Lee, 2002). In a brief discussion, a minimum wage implies a law that was legislated in order to ensure that worker/s will receive a minimum amount of payment for a certain amount of performance made. This law was created in able to protect the workers, most especially those who low income earners from possible exploitation and abuse from their employers. Most of the low wage earners were composed of unskilled laborers and have mostly received low level of proper education, if any. At the same time, insuring that this type of workers will receive a minimum wage would result to a lower level of poverty. This will be the case since it is standard that upon setting the minimum wage factors such as the daily living standards of a person and the purchasing power are taken into consideration. Such procedures would make a minimum wage law more effective and beneficial for the worker/s. Gindling and Terrell in their study of the situation of the economy of Honduras provided insights regarding the different factors that may affect the family income. The first thing that they believed that one should consider in instituting a minimum wage would be the person/s that the policy will apply. The person/s involved and the labor market in which they belong are important in the considerations since the more competitive a market is, the higher the unemployment rate it will produce. It is important to note because the demand for labor usually determine the number of person that shall be displaced upon the possible increase in the minimum wage. The second factor would be on the possible effect of the minimum wage changes on the workers that are not cover with the implementation of such policy. This is important to note since those people who would lose their job because of the increase in minimum change increases the available supply of labor in the sector that was not covered by minimum change. Such sector includes self-employed individuals or individuals who are underpaid. Factors Affecting Minimum Wage  Another factor that Gindling and Terrell believe to create an impact on the family income is the social status in which the family belongs. The increase in minimum wage is meant to reduce poverty. Nonetheless, the families that might have been affected by the changes in minimum wage might not be included in the families along or under the poverty line. This is an important factor since it would determine if the increase in minimum wage would have an impact on the middle class or the lower class. If the minimum wage increase would affect only or greatly on the middle class, the gap between the middle and the lower class would inevitably widen. The last thing to consider would be the view that a society takes regarding what a minimum wage shall cover. In some cases the minimum wage is based on the worker family’s basic need. In other society the worker’s personal basic needs is the one which is considered. Thus, in effect, it would be relevant to consider the number of the working member in the family or the number/s of bread winner/s. Effects of Minimum Wage The effects of a minimum wage depend upon the household and the family that responds to the requirements of the labor market. A family might be able to benefit in an increase of minimum wage if there are two or more members of that family that are would receive or affected by the increase in minimum wage. Nonetheless, if instead of gaining from the minimum wage increase, some earners in the family was removed from the job resulting from the laying off of workers that company resulted into, to be able to effectively provide other workers with a minimum wage without decreasing the company income. The family would suffer more poverty than they have experienced before. The effects of minimum wage also differ with respect to gender, age and ethnicity. More often than not women due to their high expense, having more leaves and being more prone to illness due to a â€Å"weaker body structure† are more susceptible than man when lay offs occur. Thus, for those families that are single handedly supported by a female, an increase in minimum wage is not actually good news. Also, people who are already approaching their golden age or those who are closing to retirement age are usually subjected to layoffs since they are considered to be less productive than the young ones. Lastly, there are areas were ethnic discrimination is still an issue. Problems with Minimum Wage According to the research made by Gindling and Freeman, the main objective of creating a minimum wage is not to decrease the number of employment; it is actually to equally distribute income to the low wage earners. The cost cutting procedure that usually resulted as an effect of the increase in minimum wage cost the job of the workers more prominently those who are in the bottom ladder of production. Since these people do not have enough skills, experience and education, they would find it very hard to look for a new job. In such case, instead of alleviating poverty, the increase in minimum wage results to an increase in poverty. In the view of Richard Berman, the government upon imposing the law on minimum wage increase imposes such command to the employers on how much they should give. However, the government does not have the authority to command the employers regarding who are the people that should and should not be hired. Such situation is what causes the employers to layoff the less productive workers. It also made them employ less people and employ only those who posses more than enough qualification that would fit for the job and for the wage. The drastic effect that such situation results into is a little bit complicated. First and foremost the amount of available employment would be greatly reduced. With lesser opportunity for those who does not have jobs and with an additional number of unemployed produced from the layoffs, unemployment would greatly increase. In the long run the family of those who are unemployed would suffer lower income and would fall under or stay under the poverty line. Another effect would be on how employers would choose their employees. Since employees cause more, aside from a reduction in the number of employees, as explained above, employers would also tend to increase their qualifications for possible employees. Thus, employers would tend to hire people who are better qualified, that is that they have attained higher level of education and/or skilled. Those who includes in the highly educated employees are usually compose of the younger generations. Also, one cannot expect someone below the poverty line to get the best education available since it is most like that higher education is expensive. The skilled laborers on the other hand are only a few and would more or less attain some degree of education. This leaves the adult unskilled worker/s less preferable for a usual low wage job. With this in mind, one could assume that the probability of unskilled adults to work on jobs that would be affected by the increase in minimum wage, very low. It is more likely that would seek and settle to an underpaid job to be able to somehow support themselves and their family or they might not work at all. What may follow is a further increase in poverty, rather than a reduction. Another possible scenario involves chances of higher prices in commodities. As a usual flow in economics, the expenses that were received by the company would be passing on to their consumers in able to maximize profit. Sometimes this kind of reaction may lead to a lower quality in the services and the products produced by the company. Further more, the employers might ask the employees to work for much longer hours and workers might be subjected to a low quality of working environment with additional task. Minimum Wage and Poverty in the United States According to Gindling and Terrell (2007), using the study that was conducted by Blackburn and Addison in 1999, an increase in the minimum wage had a positive effect on the level of junior high school dropouts from 1983 to 1996. This can somehow be interpreted that less junior high school and teenagers stop from schooling in able to help their parents earn family income or that there have been more students who are able to continue going to school. Neumark and Wascher in 2002 conduct a study through the use of US CPS data. Their research demonstrates that an increase in the minimum wage both have a positive effect on the probability of families to fall into poverty and to escape poverty. The impact of the Neumark and Wascher study is that there is a redistribution of income among the poor.

Mydin Expansion And Growth Strategy Analysis

Mydin Expansion And Growth Strategy Analysis Mydin Mohamed Holdings Bhd is a local business organization in retail industry under the leadership of chief executive, Datuk Ameer Ali Mydin. The business starts its operation since 1957 in retail and wholesale. In the economic environment, Mydin face challenge from other key players such as Giant, Tesco, Carrefour and Econsave. Currently Mydin has 4 hypermarkets and its total stores are 55 which located at Klang Valley, Terengganu, Kota Bharu, Seremban, Nilai, Johor, Alor Setar, Melaka, Penang, Pahang and Kelantan. To compete, the company plans to expand their business and grow organically. Mydin imposed low pricing strategies and provide economically price goods to its customers. Surely, the expansion and growth will influence the business objective. Below is the comparison data of retailers with its number of stores in Malaysia. Retailer Number of stores Giant. 40(hypermarket/superstores) Total Giant stores: 100 Tesco. 35(hypermarket) Carrefour. 23(hypermarket) Econsave. 38(supermarket hypermarket) Mydin. 4 hypermarkets. Total Mydin stores : 55 Hypermarket list is not exhaustive. [Business Times , Saturday, July 31, 2010] Therefore I would like to investigate whether Mydins expansions and growth strategy is viable to the business to gain market share and emerge as market leader. RESEARCH BACKGROUND. This commentary will be based on these following supporting documents; MYDIN EXPECTS 10pc RISE IN PROFIT, QA with Datuk Ameer Ali (Mydin)/SKORCAREER Mydin to built its biggest hypermart in Kota Baru/Business Times. New logo,motto for Buy Malaysian Campaign/mydin.com.my INTERNAL CENTRE OF LEADERSHIP(ICLIF)-2009/MYDIN CASE STUDY. Microsoft Supports Malaysian Retailers Aggressive Plans to Expend. Malaysia mulls bar-code system for halal, products Business Times MARKETING. Marketing Planning. As a retail company in Malaysia, Mydin had implement several marketing planning to boost their sales and obtaining bigger market share. Therefore, this commentary will examine the marketing mix approached by Mydin to successfully market their product and formulate their marketing strategy. Therefore, Mydin can moves towards becoming a market leader. Marketing mix: Product. Mydin has a wide range of product line such as food line, soft line, hard-line and household items. Due to the wide range of product, Mydin will benefits from larger customer base. This will give positive advantage to Mydin as its customer can obtain all products needed here at lower and cheaper price. As a local player, Mydin provide items that are complement with its customers need. Majority of Malaysian are Muslims. Therefore, Mydin provide local prayer mats, prayer garment for women and traditional product which are rarely found elsewhere. However, Mydin should consider its non-Muslim customers due to the image of the place where only Muslim shops. Place. Besides, Mydin is currently expending their business into different format namely hypermarkets, emporium, and My Mart (24 hour convenience stores). As referred to growth of Mydins chain by the year 2009 to 2020, the business forecasted to have 26 Hypermarket, 60 Convenience Store, 20 Emporium and 5 My Mart  [1]  . This investment cost the business a large amount of cash which is RM 200million for supermarket and 60 million for the building of hypermarket  [2]  . The managing director tries to emulate the growth strategies of Kmart by having My Mart although Kmart experience bankruptcy. This expansion can help Mydin, reachable for its customers with various channel of distribution. For example, the choice to build the biggest hypermarket in Malaysia at Kota Baharu  [3]  is due to high demand and larger land available. However, Mydin should consider their large expansion as they may be affected by diseconomies of scale. Promotion. In terms of promotion Mydin apply me-to-promotion where Mydin follow and respond to their rivals marketing strategies such as purchasing similar advertisement board and article from newspaper  [4]  . One of its outlets in Subang Jaya has a digital billboard, controlled digitally from its office. This provides fast response toward its rivals advertisement. Besides, Mydin should consider having other marketing strategies such as advertisement through website or radio to provide detailed information and awareness of their existence. Price. Mydin is well-known for selling its product at wholesale price (40% of its business is wholesale). As compared to its rival, (Giant, Tesco and Carrefour) Mydin is a favorite place for shopping especially in period of economic down turn. They gain RM 1.3 billion in 2009 from RM 1.1.in 2008  [5]  . This proves that as Mydin grow organically, they gain strength in volume, thus can sell cheaper as compared to its rivals. Therefore, the situation is inciting its marketing objective. Positioning. Market positioning is crucial to portray a good corporate image and differentiate Mydins product over rivals. The unique selling point (USP) of Mydin that makes the business stand out from others is the embracing the concept of Halal (following the dietary law in Islam)  [6]  . As most Malaysian are Muslim and very particular in Halal product, the USP is an added advantage. Mydin popular slogans: Where everybody can buy  [7]  also provide a perception towards the customers that in retail industry, you can buy product cheaper at Mydin. But Mydin need to sustain the image by providing items cheap and not providing cheap items with low qualities. Mydin can perceive its brand to be a bargain brands (at high quality but with low price) although its hard to sustain. Therefore, with the growth and expansion strategies, Mydin is moving from Economy brands towards Bargain brands.  [8]   Quality High Low High Premium brands Cowboy brands Low Bargain brands Economy brands Price Figure 1: Perception map showing relationship between price and quality. The slogan is in line with governments campaign, Buy Malaysian  [9]  which educates Malaysian to buy local product (Mydin provide local product on its shelves). Mydins outlet at Subang Jaya has been chosen as the place for exhibition attends by Prime Minister to launch the campaign  [10]  . Besides, Mydin together with Halal Development Council (HDC) organized Halal training program course for small- and medium-sized entrepreneurs (SMEs)  [11]  . The corporate social responsibilities (CSR) done by Mydin enhance its image and will attract customers to choose Mydin instead of others. OPERATION MANAGEMENT. Product Planning. As Mydin grow, the business may affected by overtrading due to stockpiling  [12]  . This situation can increase cost and later absorb on the price of product. Hence, Mydin decide on Microsoft Dynamics AX for Retail to applied Just-In-Time stock management  [13]  . The software provides information for its suppliers and decision-makers so that the distribution of stocks runs smoothly from stores to supply chain  [14]  . By this, Mydin can be more responsive to its customers, reduce their break-even point, and improve cash flow and the working capital cycle  [15]  . Consequently, provide competitive advantage towards its rival. HUMAN RESOURCES. Organizational Structure. Besides, Mydin interfere coordination problem of its managers as the business grow hierarchal taller and wider span of control. Communication across the organizational structure will become time consuming and in certain case may be distorted. To overcome this, Mydin decide on Microsoft Office SharePoint Server 2007  [16]  that allows massive information to be provided to all layer of the organization and its suppliers. Motivation. In becoming a market leader, Mydin must have a productive employees to generate larger working capital.16.2% of its workers are foreigners and the remaining are locals  [17]  . To create sense of belonging to work and generate teambuilding between workers, the company provides financial and emotional support  [18]  . According to Maslows hierarchy of needs, people are motivated more than just money  [19]  . Mydin meets the social needs of its worker by conducting birthday parties, cultural dance and inter-branch sports.  [20]   CONCLUSION. Mydin has implemented huge expansion and organic growth of its company. They try to gain their market share by becoming more competitive toward its rival. In becoming so, a transformation throughout the organization is done. Based on the marketing planning carried out, Mydin is currently on the right direction towards its corporate objectives. We can notice how Mydin develop strategic marketing mix to successfully market their product. However, there is some areas that should be improved and focus on. In terms of product, Mydin can try to attract non-Muslim customers by having a promotion or creating an image of Mydin as a place for anyone. Besides that Mydin has wide channel of distribution. However, Mydin should also consider dealing with diseconomies of scales. One of the choices is by introducing measures to remove productive inefficiencies. Mydin might count the effectiveness of each of the business format. The marketing strategies indicate that Mydin can gain higher market share from its competitive advantage in promotion and price. In positioning their product, Mydin had done it well through their USP, slogan and CSR played. They manage to give clear perception of the business to public. Hence, they can gain more customers in the future. In operation management and human resources, Mydin try to centralize their management to hinder business runs at loss and to generate efficiencies. Their decision to cooperate with Microsoft Corp. is a right choice to place Mydin at top amongst other key players. Also, without neglecting its employees needs and demands. Overall, based on the analysis of marketing planning, operation management and human resource Mydin expansion and growth strategies is viable for the business to be a market leader in retail industry.