Consumer Behaviour Online Research Paper Example

Essays on Consumer Behaviour Online Research Paper The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing.  In this cutting-edge era, marketing planning and strategies are directed towards creating an environment to influence consumer behavior. The products and services are launched in the market focusing on the tastes and the preferences of the consumer. Product quality and vigorous advertisement have changed the way the consumer behaves. However, it is significant to identify whether policies, strategies, and plans adopted by firms do fit in the consumer’s demands and needs and whether the methodologies adopted by companies goes in tandem with consumer’s ultimate needs.This paper focuses on consumer behavior online, as the understanding of customer needs and wants is one of the major underpinning constructs of the marketing constructs (M Evans, A. Jamal Gordon Foxall, 2006). It highlights how the theories and research methods help provide greater insight into the processes un derlying consumer behavior in online environments. The paper identifies two contrasting perspectives into consumer behavior related to Internet marketing mechanisms: the social values and emotional approach.2. Literature ReviewAccording to G. Zaltman (2002) â€Å"A great mismatch exists between the way consumers experience and think about their world and the methods marketers use to collect this information.† Though much research has been done on the effects of the Internet, cell phones, specialized search engines, websites, etc., to gauge consumer behavior the significance of personal, social, national and cultural aspects has yet to get equal footing. In principle, there is a need for study in identifying attitudes and behaviors of online consumers, from the point of consumer-style, as done in three European countries and the US, using data from the DDB Brand Capital Study showed that country differences are evident on consumption style.The Internet (Gerald Zoltnan, 2000) h as revolutionized the way advertising research is conducted. From traditional research problems, such as ethics, to brand new issues, such as online advertising, every aspect of advertising research has changed to adjust to the advent of the Internet and its related technologies. Personal values research in marketing has recently received a substantial amount of attention from both academics and practitioners. This more in-depth profiling of the consumer and his or her relationship to products offers potential not only for understanding the â€Å"cognitive† positioning of current products but also permits the development of positioning strategies for new products.Addressing the psychological view of the marketplace (Sheth, 1983) put forward the suggestion that in order to be competitive in marketing products in the 1980s, both researchers and management are going to have to if they have not already adopted this consumer-based orientation rather than one that merely focuses on product characteristics. Consumer Behaviour Online Research Paper Example Essays on Consumer Behaviour Online Research Paper The paper "Consumer Behaviour Online" is an excellent example of a research paper on marketing. Gone are the days when starting from cooking food until communication took hours and days. Now it is the age of the Internet an icon for the pace at which the world is running. The Internet is the medium used by a wide range of people for several functions. As days pass through more and more people are gravitating towards theInternet users with more intensity due to the easy accessibility of technology, availability of information and easy way of interaction. (1)Marketing in current days can be defined as the management process that responsible for proper identification, anticipation and the one that is responsible for satisfying the customer’s requirements, profitably. (2)According to the center for communication policy, online shopping is the third most popular Internet activity, immediately following email using and web browsing. Online shopping behavior can be defined as the pro cess of purchasing products or services through the Internet. In this online process shopping, the customer when feels a need arousing goes to the Internet and search for the relevant information. In due coarse during searching is also attracted by information about closely associated products with the felt need and naturally evaluates both and goes for the better option. Finally, the transaction is made in terms of buying a product through the Internet. Thus the online shopping attitude and consumer behavior are a psychological state. (1)With the total Internet users population growing from 1.73 million in 1993 to 110 million in 2001, more and more brick and mortar companies are entering the e-Market. The advantage of e-marketing may be considered effects made on products, services, skills, staffing, structure, system, and customer based. But e-Commerce is different in that, here the customer decides the coarse and the volume of customer database provides to a depth of the success. In e-Market, the service providers have to face a very strict competition, as the possibility of varying the promotion is very less. So it becomes very clear that in order to survive and be profitable in online business the knowledge about potential customers and the behavioral aspects is very important. This point is the base of the entire assignment. (Changchick Vorkurkara,2003) (3)Generally, analysis of customer behavior is done either by personal discussion, survey, conduction of the experiments, by simulation studies, by the usage of questioners or by simple observation. In this, I have used the selected number of observations of my own Online behavior and that of my family and friends, employing observation discussion and questions, trying to find out what all we doing and why are we doing.